Take your social media to a professional level.
Don't bore your customers with text, excite them with visuals!
When using social media as a tool to reach your customers, it is important to be considerate of the circumstances under which you are approaching your customer. People have a limited window of time to peruse their social media sites and are mostly looking for updates on babies, friends, family, local news stories and things that pertain to their particular interests or lifestyle.
The user wants quick, useful and easily processed information.
Rambling text posts are NOT the way to do it!
Use graphics with organized visual information to quickly get your point across. Make it pretty, make it witty, make it something the user will want to share. The overall goal is to spread the reach of your message. Engaging your customers is the fastest way to do that.